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Kiki De Montpernasse


Luxury comes in many forms, shapes, and sizes. It’s often a person’s fantasy, turned into a reality, creating an experience like no other.


Kiki De Montparnesse (www.kikidm.com) is a luxury fashion and lifestyle brand developed by a woman in the 1920s. It offers intimate items like lingerie, bath and body, accessories, and home products. Designed with sexiness in mind, Kiki De Montparnesse describes their products as an inspiration to the romantic mind. But sexiness doesn’t compromise sophistication for this brand. Their products are designed to help consumers “express their passion with grace, sophistication and abandon.”


Kiki De Montparnesse knows there’s a fine line between tacky and classy when it comes to this category. The brand has cracked the code with sexiness and naughtiness to help its consumers live their fantasy in the most attractive and sophisticated way possible.

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Stylish Responsibility

With gas prices continuously increasing, more consumers are becoming attracted to hybrid and electric cars. However, style and luxury are often sacrificed in exchange for an eco-friendly trip to the store.


Not with Tesla!

Tesla (www.teslamotors.com) is a luxury car company that only sells electric cars. The car promises to deliver 300 miles in range per fully charged battery, which only takes 1 hour to charge! The Tesla’s stylish looks and easy charging using regular outlets makes it an incredible value!

With consumers being compelled to act more socially responsible, Tesla makes them feel good about driving responsibly without the Prius-like sacrifices!

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VDKA: Doing One Thing Well

Brands always look into expanding and getting into other categories. Like Bath and Body Works getting into home fragrance, or Victoria’s Secret getting into work out clothes and pajamas. But why not focus on one specific category?

Contrary to their competition, VDKA is an all vodka bar at the Encore Las Vegas. That’s right! ALL vodka! The bar takes pride in housing a wide variety of vodkas, including some of the rarest and most unique flavors in the world! Focusing on one spirit allows the brand to become a connoisseur in that category.

VDKA also enhances the customer experience by allowing them to identify the subtleties and differences in vodka.

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Kiki de Montpernasse

Luxury comes in many forms, shapes, and sizes. It’s often a person’s fantasy, turned into a reality, creating an experience like no other.

Kiki De Montparnesse (www.kikidm.com) is a luxury fashion and lifestyle brand developed by a woman in the 1920s. It offers intimate items like lingerie, bath and body, accessories, and home products. Designed with sexiness in mind, Kiki De Montparnesse describes their products as an inspiration to the romantic mind. But sexiness doesn’t compromise sophistication for this brand. Their products are designed to help consumers “express their passion with grace, sophistication and abandon.”

Kiki De Montparnesse knows there’s a fine line between tacky and classy when it comes to this category. The brand has cracked the code with sexiness and naughtiness to help its consumers live their fantasy in the most attractive and sophisticated way possible.

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Rice to Riches

New York City is one of the most crowded cities in the world with shops and restaurants on every corner. So how do you make your brand stand out?

Rice to Riches (www.ricetoriches.com) is truly one of a kind. How many shops do you know sell rice pudding? From its product, to its edgy attitude, this store is sure to attract and satisfy consumers’ sweet tooth! Rice to Riches flaunts its product’s core competencies (sweetness, indulgence, and calorie dense) with an unapologetic attitude.

Consumers are becoming more accepting and supportive of products with an edge. They like the idea of trying new things that appear illicit or dangerous but really aren’t.

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Pepper Smash

With so many food brands bragging about their huge food portions and yard sized drinks, Pepper Smash in Plano, Texas definitely over delivers on food quality, without the excessive quantity.

Pepper Smash (www.peppersmash.com) is one of the few “Cocktail Kitchens” found in the US, and they take pride in their one of a kind cocktails and menu creations with recipes developed right in their kitchen.

The Mixologists at Pepper Smash utilize gastronomical methodologies such as liquid nitrogen freezing, and alcohol infusion in fruits and vegetables to create crazy cool cocktails. You may be asking yourself “So what? I can do that too!” Well, that is just the beginning for these “Mad Mixologists.” They also add special ingredients such as smoked tequila, sautéed roasted cherry tomatoes, and caramelized sweet onions to finish off their “Cooked to Order” cocktails. And that’s just a tiny taste of their kitchen genius.

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Nothing Beats Sweat Training

Chad Dawson (www.badchaddawson.com) is boxing’s WBC Light Heavyweight Champion of the World. Boxing is all about strength, endurance, and reflexes. That’s why Chad’s training remains old school and authentic, preserving the strategies that led previous champions to their victory–Yes, this means long hours at the training camp, buckets of sweat, and sore muscles.

Chad’s training demonstrates that change is not mandatory. There’s often great value in tradition and authenticity that makes a brand, or in this case, Chad, successful.

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Accessible Elegance


All of us have done it—Wish for a celebrity’s outfit or two…or their entire closet. But let’s face it; the price tags are often bigger than our wallets. Roberto Cavalli, the famous celebrity designer, gave Las Vegas community a chance to, at least, get an up-close look at his extravagant, celebrity-worn gowns.


Some of his famous creations were showcased at Crystals, the shopping and dining center at the City Center in Las Vegas, during Las Vegas Fashion Night Out. The collection included Christina Aguilera’s pink feather dress in 2003 for the MTV Music awards and a black gown worn by Kristen Stewart for The Twilight Saga: Breaking Dawn Part 1 Premier. Don’t you hate what Kristen did to Robert? Well Roberto really did it for everyone in attendance.

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Challenging Nature


We’re only getting older by the second, and it sometimes shows. Stressing over how to take years off our appearance only makes it worse.


Luckily, cosmetic companies are helping consumers actively, aggressively disrupt or delay the inevitable. These cosmetics allow consumers to be pre-emptive in changing the natural condition or series of events.


Products like Organic Root Stimulator and Estee Lauder’s Re-Nutriv give consumers the ability to reduce years off their appearance and cheat Father Time.

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Recipe for Men


We all know Men are from Mars, Women are from Venus. We think and are built differently. Different needs, physiology and contrasting shopping behavior. We look for different signs and symbols to make our purchases.


It used to be easy for marketers, just take a successful female brand and make the label BLUE (For men), but that’s not the case anymore. Men need no fail results and brands like Recipe for Men help make that happen with packaging that doses “just the right amount” so the user can be assured of how to use Recipe for Men products for maximum effectiveness.


The proof is in the confidence and outcome.

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