Archive for the ‘Travel’ Category

Street Honey

Often times putting up your sign and an attractive window display just isn’t enough, it’s too passive and dependent on consumers noticing you. Smart marketers especially those in Montreal in June, figured out how to engage and attract consumers in a way that celebrates multiple events at once. They had an opportunity to celebrate the […]

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Hoodie Kings!

Millennials are re-defining how the world works and how decisions are made, and smart companies notice. Millennials are fun, energetic, and like to make up their own rules, all while sticking with what they know and love. The Hoodie Shop (www.thehoodieshop.com) , located in the Lower East Side of Manhattan, is a store that caters […]

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Name that Brand!

When I say the words “jaguar,” “coffee bean,” and “forever twenty-one,” do you automatically think of the brand instead of the animal, food, or moment these words are associated with? If so, then these brands have created brand recognition through naming. The first mental impression your consumers make about a brand comes from its name. […]

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Rice to Riches

New York City is one of the most crowded cities in the world with shops and restaurants on every corner. So how do you make your brand stand out? Rice to Riches (www.ricetoriches.com) is truly one of a kind. How many shops do you know sell rice pudding? From its product, to its edgy attitude, […]

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Pepper Smash

With so many food brands bragging about their huge food portions and yard sized drinks, Pepper Smash in Plano, Texas definitely over delivers on food quality, without the excessive quantity. Pepper Smash (www.peppersmash.com) is one of the few “Cocktail Kitchens” found in the US, and they take pride in their one of a kind cocktails […]

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New Models for Making Money…But at What Expense

Airlines have always been a source of frustration for consumers. Now airlines like United, American and Southwest are introducing extra fees to customize your flight. American Airlines offers commuters the “Boarding and Flexibility Package” which gives you options like boarding early…for $9 to $19 based on routing. United Airlines offers similar options with their “Premier Line […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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