Archive for the ‘Telecom & Mobile’ Category

Pete Blackshaw on The Next Big Thing

Pete Blackshaw understands the power of the internet. He is co-founder of the 2004 Word-of-Mouth Marketing Association. He presently authors a bi-weekly column on digital marketing strategy for the ClickZ marketing network. He authors several work and personal blogs, including Hybridbuzz and parenting centered blog Dosbebes. On Facebook, Pete manages the Consumer Generated Media, Digital […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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