Archive for the ‘Technology’ Category

Pliable Knowledge

Any piece of information is just that, a piece of information. It can be assembled with other pieces of information. Often these pieces fit well together, most of the time they don’t. In either case, we never throw away the pieces. No! Keep them because any piece of information can help build a new idea […]

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Stylish Responsibility

With gas prices continuously increasing, more consumers are becoming attracted to hybrid and electric cars. However, style and luxury are often sacrificed in exchange for an eco-friendly trip to the store. Not with Tesla! Tesla (www.teslamotors.com) is a luxury car company that only sells electric cars. The car promises to deliver 300 miles in range […]

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Innovating with a Purpose: Recycle Online (and give to charity at the same time)

The process of recycling and donating old household items or clothing has been the same for a long time. It is an afterthought, and for the most part, feels like an imposition. But in tough times, more folks are in need and many are willing to give if there were just smarter, more convenient ways […]

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Mysterious and Exotic Brilliance

Grabbing consumers attention is becoming more and more difficult as the marketplace becomes saturated with new brands and products but consumers will always enjoy a good moment of discovery– the “what’s new”. They love to experiment with ingredients, colors, etc. when it comes to their face and hair. Consumers are intrigued by the unknown. There […]

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Pete Blackshaw on The Next Big Thing

Pete Blackshaw understands the power of the internet. He is co-founder of the 2004 Word-of-Mouth Marketing Association. He presently authors a bi-weekly column on digital marketing strategy for the ClickZ marketing network. He authors several work and personal blogs, including Hybridbuzz and parenting centered blog Dosbebes. On Facebook, Pete manages the Consumer Generated Media, Digital […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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