Archive for the ‘Sustainability’ Category

Not So Local

Something becomes a trend because there’s a growing consumer desire for it. However, just because it’s a trend doesn’t mean companies are given permission to twist the truth. We know that the trend for local sourcing has become really important to consumers. A lot of companies have reviewed how they source their products, and decided […]

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Brand Equity

Expanding your business into new categories can be difficult, but when consumers have tried and trust your brand, they give you permission to enter into new territories. During our immersion at the SuperZoo Convention in Mandalay Bay Las Vegas, we saw equity brands branch off into the pet category like Shout Pets, Burt’s Bees Natural […]

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Pride of Origin

In the past couple of years, we have seen products that take pride on where they are made, but what about a brand that takes pride on their local ingredients? LDuring our research at the CosmoProf Convention 2013 in Las Vegas, we came across Natura Siberica, a brand that forages the Siberian forests to create […]

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Stylish Responsibility

With gas prices continuously increasing, more consumers are becoming attracted to hybrid and electric cars. However, style and luxury are often sacrificed in exchange for an eco-friendly trip to the store. Not with Tesla! Tesla (www.teslamotors.com) is a luxury car company that only sells electric cars. The car promises to deliver 300 miles in range […]

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I’m a Local

Grocery stores are stocked with choices galore but shoppers are looking for more! They want ways to serve themselves and to serve a greater cause. Consumers want their purchases to mean something and the tie breaker between choices is often the chance to support their local communities. The economy is still flat-lining and buying eco-friendly […]

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Innovating with a Purpose: Recycle Online (and give to charity at the same time)

The process of recycling and donating old household items or clothing has been the same for a long time. It is an afterthought, and for the most part, feels like an imposition. But in tough times, more folks are in need and many are willing to give if there were just smarter, more convenient ways […]

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Innovating with a Purpose: Do Good Food

Edesia Global Nutrition Solutions is a non-profit producer of ready-to-use foods that have revolutionized the treatment of malnutrition in the developing world. Plumpy’nut, a product produced by Edesia, is a ready-to-use therapeutic food, endorsed by the World Health Organization and UNICEF, and is proven to treat severe acute malnutrition with astounding success rates. It does […]

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Source Specific Natural

While we are lead to believe that natural alternatives can’t give you the same results and mainstream brands push the benefits of scientifically advanced formulas I noticed a prevalent trend at CosmoProf – the use of natural ingredients; but not just any ingredients. For consumers who wish to get the same benefits as mainstream cosmetic […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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