Archive for the ‘Sports’ Category

Nothing Beats Sweat Training

Chad Dawson (www.badchaddawson.com) is boxing’s WBC Light Heavyweight Champion of the World. Boxing is all about strength, endurance, and reflexes. That’s why Chad’s training remains old school and authentic, preserving the strategies that led previous champions to their victory–Yes, this means long hours at the training camp, buckets of sweat, and sore muscles. Chad’s training […]

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I Feel Your Pain

In todays economy we all need small wins, little things that get us through the day. Sometimes that means consumers are looking to associate with someone, with something, that evokes the way they feel, the way they live and think. A great example happened over the weekend, the Manny Pacquiao vs. Juan Manuel Marquez fight. […]

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Owning Performance

Situated in the heart of Santa Monica, the Bauerfeind Performance Center offers a unique combination of sports-related information resources, performance assessment technology and custom products in one convenient walk-in location. As one of the leading medical device manufacturers in the world, Bauerfeind makes an important contribution to maintaining and restoring health, mobility and well being. […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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