Archive for the ‘Retail’ Category

Your Life is a C.A.N.V.A.S

Millennials are a generation that takes matters into their own hands. They’re all about individualism and creative expression. They always look for products that they can redecorate and add finishing touches to. But not everyone is gifted in the arts and crafts department. Project C.A.N.V.A.S (CAN Visually Achieve Success) is a shoe company that produces […]

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The Giving Keys

Consumers have become aware of the day-to-day hardships of their fellow citizens. Many initiatives send love and support overseas. But have we addressed our own problems, right here? The Giving Keys is a company that provides monetary help and encouragement to those who need it, thanks to actress, singer, song-writer Caitlyn Crosby. Caitlyn employs homeless […]

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Pride of Origin

In the past couple of years, we have seen products that take pride on where they are made, but what about a brand that takes pride on their local ingredients? LDuring our research at the CosmoProf Convention 2013 in Las Vegas, we came across Natura Siberica, a brand that forages the Siberian forests to create […]

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Forsaken

Reality TV shows becoming more and more popular and companies are understanding the brilliance in investing in the gestalt of the show or the show’s personalities beyond just paying for commercial time during the show. Lately, we’ve seen products whose brand equity originated from TV series or TV personality, such as Forsaken perfume (Forsaken Perfume) […]

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Street Honey

Often times putting up your sign and an attractive window display just isn’t enough, it’s too passive and dependent on consumers noticing you. Smart marketers especially those in Montreal in June, figured out how to engage and attract consumers in a way that celebrates multiple events at once. They had an opportunity to celebrate the […]

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Hoodie Kings!

Millennials are re-defining how the world works and how decisions are made, and smart companies notice. Millennials are fun, energetic, and like to make up their own rules, all while sticking with what they know and love. The Hoodie Shop (www.thehoodieshop.com) , located in the Lower East Side of Manhattan, is a store that caters […]

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Name that Brand!

When I say the words “jaguar,” “coffee bean,” and “forever twenty-one,” do you automatically think of the brand instead of the animal, food, or moment these words are associated with? If so, then these brands have created brand recognition through naming. The first mental impression your consumers make about a brand comes from its name. […]

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Kiki De Montpernasse

Luxury comes in many forms, shapes, and sizes. It’s often a person’s fantasy, turned into a reality, creating an experience like no other. Kiki De Montparnesse (www.kikidm.com) is a luxury fashion and lifestyle brand developed by a woman in the 1920s. It offers intimate items like lingerie, bath and body, accessories, and home products. Designed […]

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Kiki de Montpernasse

Luxury comes in many forms, shapes, and sizes. It’s often a person’s fantasy, turned into a reality, creating an experience like no other. Kiki De Montparnesse (www.kikidm.com) is a luxury fashion and lifestyle brand developed by a woman in the 1920s. It offers intimate items like lingerie, bath and body, accessories, and home products. Designed […]

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Accessible Elegance

All of us have done it—Wish for a celebrity’s outfit or two…or their entire closet. But let’s face it; the price tags are often bigger than our wallets. Roberto Cavalli, the famous celebrity designer, gave Las Vegas community a chance to, at least, get an up-close look at his extravagant, celebrity-worn gowns. Some of his […]

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