Archive for the ‘Pet’ Category

Brand Equity

Expanding your business into new categories can be difficult, but when consumers have tried and trust your brand, they give you permission to enter into new territories. During our immersion at the SuperZoo Convention in Mandalay Bay Las Vegas, we saw equity brands branch off into the pet category like Shout Pets, Burt’s Bees Natural […]

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Fresh is Better

Even a suggestion of freshness by your brand in today’s over processed world can give it a leg up on the competition and the added momentum it needs to get ahead. Bread and Butter in New York embraces the goodness of “fresh” not only with their tagline, Habits to be Made, but also with their […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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