Archive for the ‘Office Supplies’ Category

Going Green

More consumers are factoring the earth into their final buying decisions and looking to brands that are making the same commitment to the environment. Brands like CareMail at Staples and cleaning products like Clorox Greenworks are taking advantage of consumer’s buying behavior and demonstrating their commitment to the planet. Doing right by the earth can […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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