Archive for the ‘Non-Profit’ Category

Innovating with a Purpose: Personal Connection

To conclude our series on companies innovating to create positive change we took notice of the Ten in Three initiative developed by Taylor Conroy, a firm believer in giving back to the world and author of the Destroy Normal blog. Ten in Three is an initiative to persuade groups of friends to contribute $10,000 in just three […]

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Innovating with a Purpose: Generosity

It’s always great when you see a large corporation doing something good with their power. Bakery chain Panera recently celebrated the one-year anniversary of its nonprofit Panera Cares community cafés, where patrons are allowed to pay what they can. Patrons at the community cafés are encouraged to take what they need — the menu is […]

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Innovating with a Purpose: Recycle Online (and give to charity at the same time)

The process of recycling and donating old household items or clothing has been the same for a long time. It is an afterthought, and for the most part, feels like an imposition. But in tough times, more folks are in need and many are willing to give if there were just smarter, more convenient ways […]

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Innovating with a Purpose: Do Good Food

Edesia Global Nutrition Solutions is a non-profit producer of ready-to-use foods that have revolutionized the treatment of malnutrition in the developing world. Plumpy’nut, a product produced by Edesia, is a ready-to-use therapeutic food, endorsed by the World Health Organization and UNICEF, and is proven to treat severe acute malnutrition with astounding success rates. It does […]

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Innovating with a Purpose

Innovation and idea generation has become interwoven with marketing and big brand product development but it doesn’t have to be. Innovation is power and that power can be used for good and it can create positive change. There has been a lot of talk around the need for innovation in our nation and economic transformation […]

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Show Your Sole

America is a consumer culture, we like to buy things, get things and yes we can be charitable but a lot of us like to give and get something to show for it. Motivation.   TOMS shoes tapped in to this understanding and started with a simple premise, a pair of utilitarian shoes that would […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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