Archive for the ‘Marketing & Advertisement’ Category

Strategic Stimulation

The following techniques give you specific ways to cheat using existing forces. This first force is strategic stimulation. Here’s what that means, when people brain chain on their own (that is look at stimulus and see what their minds can conceive of), some do pretty well. When they brain chain in groups, they do a […]

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Pliable Knowledge

Any piece of information is just that, a piece of information. It can be assembled with other pieces of information. Often these pieces fit well together, most of the time they don’t. In either case, we never throw away the pieces. No! Keep them because any piece of information can help build a new idea […]

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Draw Me a Picture

Get a blank piece of paper and a pencil. Take a minute to relax, and then try to draw without planning a picture. Think about what you want to draw and start making bold marks on the page. Don’t judge the results. Just enjoy yourself. If you don’t like what you see, start over. Stick […]

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Meditate to Deviate

To think out of a rut, you have to turn off the part of your brain that demands sense. Space out. Allow unusual thoughts, contradictions, and fuzzy thinking to play with each other. Take advantage of all the connections in all the space in your brain. What if you programmed some spacing out time in […]

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Shout Out Ideas, Get Embarrassed Later!

All knowledge is pliable. Like gold, the malleable precious metal, ideas can be shaped and adapted without losing and even increasing their value. The more ideas and information you hold in your brain, the more opportunities you have to make outstanding connections. Couple a sky full of brilliant ideas and stellar information with a spark […]

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Don’t Put That in Your Mouth!

While you’re out there testing life all over again, try startling your senses the way you did when you were too naïve to know better. Scientists know better. They use chemicals and instruments to analyze things and come up with useful information. However, you don’t need to invest a lot of money on the same […]

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Make Empathy Pay

Empathy means really trying to understand what someone else goes through instead of how his or her behavior affects you. Sometimes this entails examining minute details of that person’s daily activities. Just as the inventor of Bounce went through every mundane activity involved in softening a load of laundry. In the 70’s, softening clothes was […]

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Constructive Deconstruction

Take something you think is totally true and utterly destroy it. Tear it apart, examine it closely, break it in different ways, find out and record its limits. It’s easy to destroy something you don’t value. Start with a gold standard—Mt. Rushmore, motherhood, Elvis, organized religion, real men don’t cry. The truth, the whole truth, […]

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What’s Driving Conscientious Consumption?

Your Health, not something to negotiate with but recent health care law changes and the resistance of insurance companies to support these changes have caused behavioral backlash. Consumers are more aware of what they ingest, so much so that they are buying less processed foods at staggering levels. They are reading labels, and calculating. Adding […]

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Not So Local

Something becomes a trend because there’s a growing consumer desire for it. However, just because it’s a trend doesn’t mean companies are given permission to twist the truth. We know that the trend for local sourcing has become really important to consumers. A lot of companies have reviewed how they source their products, and decided […]

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