Archive for the ‘Lifestyle & Leisure’ Category

Pliable Knowledge

Any piece of information is just that, a piece of information. It can be assembled with other pieces of information. Often these pieces fit well together, most of the time they don’t. In either case, we never throw away the pieces. No! Keep them because any piece of information can help build a new idea […]

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Draw Me a Picture

Get a blank piece of paper and a pencil. Take a minute to relax, and then try to draw without planning a picture. Think about what you want to draw and start making bold marks on the page. Don’t judge the results. Just enjoy yourself. If you don’t like what you see, start over. Stick […]

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Don’t Put That in Your Mouth!

While you’re out there testing life all over again, try startling your senses the way you did when you were too naïve to know better. Scientists know better. They use chemicals and instruments to analyze things and come up with useful information. However, you don’t need to invest a lot of money on the same […]

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Make Empathy Pay

Empathy means really trying to understand what someone else goes through instead of how his or her behavior affects you. Sometimes this entails examining minute details of that person’s daily activities. Just as the inventor of Bounce went through every mundane activity involved in softening a load of laundry. In the 70’s, softening clothes was […]

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What’s Driving Conscientious Consumption?

Your Health, not something to negotiate with but recent health care law changes and the resistance of insurance companies to support these changes have caused behavioral backlash. Consumers are more aware of what they ingest, so much so that they are buying less processed foods at staggering levels. They are reading labels, and calculating. Adding […]

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SkinnyFats

The restaurant industry is probably one of the most creative categories. If you can think it up, there’s a restaurant somewhere serving it up. Regardless of your type of lifestyle, or your cravings, there is a fast food chain or restaurant that is sure to fit your needs. But how can a restaurant satisfy the […]

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Not So Local

Something becomes a trend because there’s a growing consumer desire for it. However, just because it’s a trend doesn’t mean companies are given permission to twist the truth. We know that the trend for local sourcing has become really important to consumers. A lot of companies have reviewed how they source their products, and decided […]

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Your Life is a C.A.N.V.A.S

Millennials are a generation that takes matters into their own hands. They’re all about individualism and creative expression. They always look for products that they can redecorate and add finishing touches to. But not everyone is gifted in the arts and crafts department. Project C.A.N.V.A.S (CAN Visually Achieve Success) is a shoe company that produces […]

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The Giving Keys

Consumers have become aware of the day-to-day hardships of their fellow citizens. Many initiatives send love and support overseas. But have we addressed our own problems, right here? The Giving Keys is a company that provides monetary help and encouragement to those who need it, thanks to actress, singer, song-writer Caitlyn Crosby. Caitlyn employs homeless […]

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Brand Equity

Expanding your business into new categories can be difficult, but when consumers have tried and trust your brand, they give you permission to enter into new territories. During our immersion at the SuperZoo Convention in Mandalay Bay Las Vegas, we saw equity brands branch off into the pet category like Shout Pets, Burt’s Bees Natural […]

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