Archive for the ‘Health & Wellbeing’ Category

Draw Me a Picture

Get a blank piece of paper and a pencil. Take a minute to relax, and then try to draw without planning a picture. Think about what you want to draw and start making bold marks on the page. Don’t judge the results. Just enjoy yourself. If you don’t like what you see, start over. Stick […]

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Meditate to Deviate

To think out of a rut, you have to turn off the part of your brain that demands sense. Space out. Allow unusual thoughts, contradictions, and fuzzy thinking to play with each other. Take advantage of all the connections in all the space in your brain. What if you programmed some spacing out time in […]

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What’s Driving Conscientious Consumption?

Your Health, not something to negotiate with but recent health care law changes and the resistance of insurance companies to support these changes have caused behavioral backlash. Consumers are more aware of what they ingest, so much so that they are buying less processed foods at staggering levels. They are reading labels, and calculating. Adding […]

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SkinnyFats

The restaurant industry is probably one of the most creative categories. If you can think it up, there’s a restaurant somewhere serving it up. Regardless of your type of lifestyle, or your cravings, there is a fast food chain or restaurant that is sure to fit your needs. But how can a restaurant satisfy the […]

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Not So Local

Something becomes a trend because there’s a growing consumer desire for it. However, just because it’s a trend doesn’t mean companies are given permission to twist the truth. We know that the trend for local sourcing has become really important to consumers. A lot of companies have reviewed how they source their products, and decided […]

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Brand Equity

Expanding your business into new categories can be difficult, but when consumers have tried and trust your brand, they give you permission to enter into new territories. During our immersion at the SuperZoo Convention in Mandalay Bay Las Vegas, we saw equity brands branch off into the pet category like Shout Pets, Burt’s Bees Natural […]

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Organic to the Nth Power

The word “natural” is seen in countless products across countless categories, and we’re beginning to wonder if the word is losing its meaning to consumers. As we continued our CosmoProf immersion in Las Vegas, we found products with intriguing and eye-catching claims like: – Balanced Guru Essential Oils: “Certified Organic” – Emani: “100% Vegan Cosmetics” […]

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Pride of Origin

In the past couple of years, we have seen products that take pride on where they are made, but what about a brand that takes pride on their local ingredients? LDuring our research at the CosmoProf Convention 2013 in Las Vegas, we came across Natura Siberica, a brand that forages the Siberian forests to create […]

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Stylish Responsibility

With gas prices continuously increasing, more consumers are becoming attracted to hybrid and electric cars. However, style and luxury are often sacrificed in exchange for an eco-friendly trip to the store. Not with Tesla! Tesla (www.teslamotors.com) is a luxury car company that only sells electric cars. The car promises to deliver 300 miles in range […]

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Nothing Beats Sweat Training

Chad Dawson (www.badchaddawson.com) is boxing’s WBC Light Heavyweight Champion of the World. Boxing is all about strength, endurance, and reflexes. That’s why Chad’s training remains old school and authentic, preserving the strategies that led previous champions to their victory–Yes, this means long hours at the training camp, buckets of sweat, and sore muscles. Chad’s training […]

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