Max Brenner, the bald head behind the international Max Brenner, Chocolate by the Bald Man Restaurant chain, does one thing really great…chocolate. With chocolate boutiques in Israel, Australia, Philippines, Singapore and the United States there is no question that his brand stands out in the consumer mind for providing an extraordinary chocolate experience. The chocolate [...]

Grocery stores are stocked with choices galore but shoppers are looking for more! They want ways to serve themselves and to serve a greater cause. Consumers want their purchases to mean something and the tie breaker between choices is often the chance to support their local communities. The economy is still flat-lining and buying eco-friendly [...]

Consumers are looking for brands that help them out in some way; brands that support what they are trying to do and empathizes with them, fighting the good fight. In a time when diabetes and obesity are at all time highs, giving people a way to eat a little bit healthier and look better naked [...]

Krispy Kreme is of course known for their doughnuts and if I told you they sprinkled a little crack in them, you couldn’t argue with me—because they are SO delicious – well – They don’t. They are also known for their decor which was standardized in the 1960s. Their green roof and red-glazed brick exterior [...]

It’s always great when you see a large corporation doing something good with their power. Bakery chain Panera recently celebrated the one-year anniversary of its nonprofit Panera Cares community cafés, where patrons are allowed to pay what they can. Patrons at the community cafés are encouraged to take what they need — the menu is [...]

Edesia Global Nutrition Solutions is a non-profit producer of ready-to-use foods that have revolutionized the treatment of malnutrition in the developing world. Plumpy’nut, a product produced by Edesia, is a ready-to-use therapeutic food, endorsed by the World Health Organization and UNICEF, and is proven to treat severe acute malnutrition with astounding success rates. It does [...]

As consumers become more and more overserved some categories require fewer frills to get their attention. Consumers are seeking simplificiation — simply looking for that small delight from someone they trust. A brand that is straightforward and goes back to the basics can come out ahead in todays economy. A great example is Joe. Joe [...]

Even a suggestion of freshness by your brand in today’s over processed world can give it a leg up on the competition and the added momentum it needs to get ahead. Bread and Butter in New York embraces the goodness of “fresh” not only with their tagline, Habits to be Made, but also with their [...]

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your [...]

As consumers become more willing to experiment in the products they buy, brands in the appropriate categories who push the boundaries will become more and more relevant. As we posted in The Edge in November 2009, there continues to be an appeal in doing the unexpected and challenging social acceptability. NARS cosmetics has been leading [...]