Archive for the ‘Food & Beverage’ Category

What’s Driving Conscientious Consumption?

Your Health, not something to negotiate with but recent health care law changes and the resistance of insurance companies to support these changes have caused behavioral backlash. Consumers are more aware of what they ingest, so much so that they are buying less processed foods at staggering levels. They are reading labels, and calculating. Adding […]

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SkinnyFats

The restaurant industry is probably one of the most creative categories. If you can think it up, there’s a restaurant somewhere serving it up. Regardless of your type of lifestyle, or your cravings, there is a fast food chain or restaurant that is sure to fit your needs. But how can a restaurant satisfy the […]

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Not So Local

Something becomes a trend because there’s a growing consumer desire for it. However, just because it’s a trend doesn’t mean companies are given permission to twist the truth. We know that the trend for local sourcing has become really important to consumers. A lot of companies have reviewed how they source their products, and decided […]

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Name that Brand!

When I say the words “jaguar,” “coffee bean,” and “forever twenty-one,” do you automatically think of the brand instead of the animal, food, or moment these words are associated with? If so, then these brands have created brand recognition through naming. The first mental impression your consumers make about a brand comes from its name. […]

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VDKA: Doing One Thing Well

Brands always look into expanding and getting into other categories. Like Bath and Body Works getting into home fragrance, or Victoria’s Secret getting into work out clothes and pajamas. But why not focus on one specific category? Contrary to their competition, VDKA is an all vodka bar at the Encore Las Vegas. That’s right! ALL […]

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Rice to Riches

New York City is one of the most crowded cities in the world with shops and restaurants on every corner. So how do you make your brand stand out? Rice to Riches (www.ricetoriches.com) is truly one of a kind. How many shops do you know sell rice pudding? From its product, to its edgy attitude, […]

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Pepper Smash

With so many food brands bragging about their huge food portions and yard sized drinks, Pepper Smash in Plano, Texas definitely over delivers on food quality, without the excessive quantity. Pepper Smash (www.peppersmash.com) is one of the few “Cocktail Kitchens” found in the US, and they take pride in their one of a kind cocktails […]

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Own a Day

Consumers are always looking for a reason to celebrate. Why not give them one? Celebrate your company’s success by creating a national holiday. This will not only allow consumers to give your product a chance, but it will create endorsement through word of mouth marketing. This emerging trend is seen with companies and campaigns like: […]

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Do One Thing Great

Max Brenner, the bald head behind the international Max Brenner, Chocolate by the Bald Man Restaurant chain, does one thing really great…chocolate. With chocolate boutiques in Israel, Australia, Philippines, Singapore and the United States there is no question that his brand stands out in the consumer mind for providing an extraordinary chocolate experience. The chocolate […]

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I’m a Local

Grocery stores are stocked with choices galore but shoppers are looking for more! They want ways to serve themselves and to serve a greater cause. Consumers want their purchases to mean something and the tie breaker between choices is often the chance to support their local communities. The economy is still flat-lining and buying eco-friendly […]

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