Grocery stores are stocked with choices galore but shoppers are looking for more! They want ways to serve themselves and to serve a greater cause. Consumers want their purchases to mean something and the tie breaker between choices is often the chance to support their local communities. The economy is still flat-lining and buying eco-friendly [...]

Consumer’s know when you’re selling them. Putting things on sale, making a direct attack on your competitor; consumers are getting tired of the same old approach and it doesn’t create a true relationship with the consumer. How can you take selling to a different level and really engage your consumer? Instead of a typical jewelry [...]

Consumers are always on the lookout for fresh design, new colors and inspired thinking. Everyone wants to stand out in the crowd, with the products they use, the food they eat and what they wear, it’s all a part of their identity. Brands that pay off consumers identity add real value to consumers lives. In [...]

  The idea of designer collaborations continues to stay relevant. Aligning yourself with a famous or emerging designer can amplify visibility for your brand and develop a winning chemistry that takes the brand to a new and improved place.   We’ve seen this with Target and Mossimo and Dirt Devil and Karim Rashid, but now [...]

America is a consumer culture, we like to buy things, get things and yes we can be charitable but a lot of us like to give and get something to show for it. Motivation.   TOMS shoes tapped in to this understanding and started with a simple premise, a pair of utilitarian shoes that would [...]

  A shoe is a shoe, a toaster is a toaster right? Consumers want that something extra to make purchasing an everyday item mean something more. There are so many brands out there trying to grab people’s attention but it is a select few that can really set themselves apart. Consumers are searching for that [...]

Here again we see the idea of “Owning an Element”. Whether its a style, ingredient or competency you can preempt the competition by really owning the “IT” element first. Superdry is a distinctive branded UK fashion retailer targeted at customers looking for stylish clothing that is uniquely designed. Their unique design — Japanese design influence [...]

Consumers are becoming more and more empowered and want things their way. Encouraging consumers to take ownership in your brand by taking an active role in a process or in the way they use the products is a sure win. A great example of the Ultimate Customization is the Morgan Miller Shoe Boutique. With a limitless array [...]

The quest for authenticity in a world of marketing overload is key for business. Consumers want to see realness behind a brand to be able to connect with a cause, lifestyle or culture. La Martina is a company committed to the sport of polo. Not just claiming the connection with a brand name and logo [...]

Confident and curious consumers look to brands that can connect them to everything the world has to offer. The ability of a brand to bring different tastes and experiences of other countries and cultures drives interest. It offers a safe way for consumers to explore and get a taste of different cultures. Desigual, a clothing [...]