Archive for the ‘Entertainment’ Category

Ponder Nonsense

Nonsense stretches your brain. It’s also fun. It helps you think about things that don’t exist or can’t be. So how can we talk about them? Read Alice’s Adventures in Wonderland. Ponder the following two self-contradicting statements. There are only 2 groups of people in the world: those who fall into one of those two […]

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The Giving Keys

Consumers have become aware of the day-to-day hardships of their fellow citizens. Many initiatives send love and support overseas. But have we addressed our own problems, right here? The Giving Keys is a company that provides monetary help and encouragement to those who need it, thanks to actress, singer, song-writer Caitlyn Crosby. Caitlyn employs homeless […]

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Forsaken

Reality TV shows becoming more and more popular and companies are understanding the brilliance in investing in the gestalt of the show or the show’s personalities beyond just paying for commercial time during the show. Lately, we’ve seen products whose brand equity originated from TV series or TV personality, such as Forsaken perfume (Forsaken Perfume) […]

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Street Honey

Often times putting up your sign and an attractive window display just isn’t enough, it’s too passive and dependent on consumers noticing you. Smart marketers especially those in Montreal in June, figured out how to engage and attract consumers in a way that celebrates multiple events at once. They had an opportunity to celebrate the […]

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VDKA: Doing One Thing Well

Brands always look into expanding and getting into other categories. Like Bath and Body Works getting into home fragrance, or Victoria’s Secret getting into work out clothes and pajamas. But why not focus on one specific category? Contrary to their competition, VDKA is an all vodka bar at the Encore Las Vegas. That’s right! ALL […]

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Nothing Beats Sweat Training

Chad Dawson (www.badchaddawson.com) is boxing’s WBC Light Heavyweight Champion of the World. Boxing is all about strength, endurance, and reflexes. That’s why Chad’s training remains old school and authentic, preserving the strategies that led previous champions to their victory–Yes, this means long hours at the training camp, buckets of sweat, and sore muscles. Chad’s training […]

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Accessible Elegance

All of us have done it—Wish for a celebrity’s outfit or two…or their entire closet. But let’s face it; the price tags are often bigger than our wallets. Roberto Cavalli, the famous celebrity designer, gave Las Vegas community a chance to, at least, get an up-close look at his extravagant, celebrity-worn gowns. Some of his […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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