Archive for the ‘Education’ Category

Ponder Nonsense

Nonsense stretches your brain. It’s also fun. It helps you think about things that don’t exist or can’t be. So how can we talk about them? Read Alice’s Adventures in Wonderland. Ponder the following two self-contradicting statements. There are only 2 groups of people in the world: those who fall into one of those two […]

Read the rest of this entry »

Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

Read the rest of this entry »