Archive for the ‘Design’ Category

Your Life is a C.A.N.V.A.S

Millennials are a generation that takes matters into their own hands. They’re all about individualism and creative expression. They always look for products that they can redecorate and add finishing touches to. But not everyone is gifted in the arts and crafts department. Project C.A.N.V.A.S (CAN Visually Achieve Success) is a shoe company that produces […]

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The Giving Keys

Consumers have become aware of the day-to-day hardships of their fellow citizens. Many initiatives send love and support overseas. But have we addressed our own problems, right here? The Giving Keys is a company that provides monetary help and encouragement to those who need it, thanks to actress, singer, song-writer Caitlyn Crosby. Caitlyn employs homeless […]

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Hoodie Kings!

Millennials are re-defining how the world works and how decisions are made, and smart companies notice. Millennials are fun, energetic, and like to make up their own rules, all while sticking with what they know and love. The Hoodie Shop (www.thehoodieshop.com) , located in the Lower East Side of Manhattan, is a store that caters […]

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Name that Brand!

When I say the words “jaguar,” “coffee bean,” and “forever twenty-one,” do you automatically think of the brand instead of the animal, food, or moment these words are associated with? If so, then these brands have created brand recognition through naming. The first mental impression your consumers make about a brand comes from its name. […]

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Stylish Responsibility

With gas prices continuously increasing, more consumers are becoming attracted to hybrid and electric cars. However, style and luxury are often sacrificed in exchange for an eco-friendly trip to the store. Not with Tesla! Tesla (www.teslamotors.com) is a luxury car company that only sells electric cars. The car promises to deliver 300 miles in range […]

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Rice to Riches

New York City is one of the most crowded cities in the world with shops and restaurants on every corner. So how do you make your brand stand out? Rice to Riches (www.ricetoriches.com) is truly one of a kind. How many shops do you know sell rice pudding? From its product, to its edgy attitude, […]

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Accessible Elegance

All of us have done it—Wish for a celebrity’s outfit or two…or their entire closet. But let’s face it; the price tags are often bigger than our wallets. Roberto Cavalli, the famous celebrity designer, gave Las Vegas community a chance to, at least, get an up-close look at his extravagant, celebrity-worn gowns. Some of his […]

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Fresh is Better

Consumers are always on the lookout for fresh design, new colors and inspired thinking. Everyone wants to stand out in the crowd, with the products they use, the food they eat and what they wear, it’s all a part of their identity. Brands that pay off consumers identity add real value to consumers lives. In […]

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Familiar Forms Repurposed

Consumers want to find the latest and greatest but hesitate to purchase if it’s too difficult to understand and unfamiliar. They won’t buy anything that just doesn’t feel right. So when a new ingredient (which may be suspect) is introduced in a familiar comfortable form (a milk shake or smoothie) there’s a greater chance of […]

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