Consumers are looking for brands that help them out in some way; brands that support what they are trying to do and empathizes with them, fighting the good fight. In a time when diabetes and obesity are at all time highs, giving people a way to eat a little bit healthier and look better naked [...]

Consumer’s know when you’re selling them. Putting things on sale, making a direct attack on your competitor; consumers are getting tired of the same old approach and it doesn’t create a true relationship with the consumer. How can you take selling to a different level and really engage your consumer? Instead of a typical jewelry [...]

Grabbing consumers attention is becoming more and more difficult as the marketplace becomes saturated with new brands and products but consumers will always enjoy a good moment of discovery– the “what’s new”. They love to experiment with ingredients, colors, etc. when it comes to their face and hair. Consumers are intrigued by the unknown. There [...]

With the constant proliferation of brands into categories, it is difficult to gain loyal consumers. Consumers will jump from one brand to another based on what they need or who has the latest or coolest new product. So how do you gain loyal consumers who will stick with you? Consumers look to brands that appreciate [...]

Consumers want to find the latest and greatest but hesitate to purchase if it’s too difficult to understand and unfamiliar. They won’t buy anything that just doesn’t feel right. So when a new ingredient (which may be suspect) is introduced in a familiar comfortable form (a milk shake or smoothie) there’s a greater chance of [...]

While we are lead to believe that natural alternatives can’t give you the same results and mainstream brands push the benefits of scientifically advanced formulas I noticed a prevalent trend at CosmoProf – the use of natural ingredients; but not just any ingredients. For consumers who wish to get the same benefits as mainstream cosmetic [...]

  Instead of bringing you our typical video installment this week we decided to introduce you to a series of trends and observations from the Cosmoprof North America event in Las Vegas (July 2011). The beauty industry is an advanced landscape when it comes to trends and consumer culture and a good place to look [...]

  In todays culture people are willing to go to great lengths to prevent aging. From foods to boost your immunity to creams and facial cleansers to decrease wrinkles, the signs of aging are being met with increasing resistance.   Anti-aging is no longer just about looking younger it is also about feeling younger and [...]

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your [...]