Archive for the ‘Beauty’ Category

What’s Driving Conscientious Consumption?

Your Health, not something to negotiate with but recent health care law changes and the resistance of insurance companies to support these changes have caused behavioral backlash. Consumers are more aware of what they ingest, so much so that they are buying less processed foods at staggering levels. They are reading labels, and calculating. Adding […]

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Organic to the Nth Power

The word “natural” is seen in countless products across countless categories, and we’re beginning to wonder if the word is losing its meaning to consumers. As we continued our CosmoProf immersion in Las Vegas, we found products with intriguing and eye-catching claims like: – Balanced Guru Essential Oils: “Certified Organic” – Emani: “100% Vegan Cosmetics” […]

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Pride of Origin

In the past couple of years, we have seen products that take pride on where they are made, but what about a brand that takes pride on their local ingredients? LDuring our research at the CosmoProf Convention 2013 in Las Vegas, we came across Natura Siberica, a brand that forages the Siberian forests to create […]

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Kiki De Montpernasse

Luxury comes in many forms, shapes, and sizes. It’s often a person’s fantasy, turned into a reality, creating an experience like no other. Kiki De Montparnesse (www.kikidm.com) is a luxury fashion and lifestyle brand developed by a woman in the 1920s. It offers intimate items like lingerie, bath and body, accessories, and home products. Designed […]

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Kiki de Montpernasse

Luxury comes in many forms, shapes, and sizes. It’s often a person’s fantasy, turned into a reality, creating an experience like no other. Kiki De Montparnesse (www.kikidm.com) is a luxury fashion and lifestyle brand developed by a woman in the 1920s. It offers intimate items like lingerie, bath and body, accessories, and home products. Designed […]

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Accessible Elegance

All of us have done it—Wish for a celebrity’s outfit or two…or their entire closet. But let’s face it; the price tags are often bigger than our wallets. Roberto Cavalli, the famous celebrity designer, gave Las Vegas community a chance to, at least, get an up-close look at his extravagant, celebrity-worn gowns. Some of his […]

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Challenging Nature

We’re only getting older by the second, and it sometimes shows. Stressing over how to take years off our appearance only makes it worse. Luckily, cosmetic companies are helping consumers actively, aggressively disrupt or delay the inevitable. These cosmetics allow consumers to be pre-emptive in changing the natural condition or series of events. Products like […]

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Recipe for Men

We all know Men are from Mars, Women are from Venus. We think and are built differently. Different needs, physiology and contrasting shopping behavior. We look for different signs and symbols to make our purchases. It used to be easy for marketers, just take a successful female brand and make the label BLUE (For men), […]

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Foreign Must be Better

Say things with an accent and they seem to be more complex, well at least harder to understand if you only speak English. In the world of Beauty, accents, not only in hair but in marketing, seems to indicate more attention to detail or a linkage to a more efficacious ingredient and increasingly consumers are […]

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Try it, Like it

Consumers want the reassurance that an item suits their taste before they purchase it. Women specifically are more concerned with how a brand or item is for them. They have to know whether a pair of jeans “makes them look fat” or not. Clothing stores make this easier by providing a fitting room, but what […]

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