Archive for the ‘Automotive’ Category

Stylish Responsibility

With gas prices continuously increasing, more consumers are becoming attracted to hybrid and electric cars. However, style and luxury are often sacrificed in exchange for an eco-friendly trip to the store. Not with Tesla! Tesla (www.teslamotors.com) is a luxury car company that only sells electric cars. The car promises to deliver 300 miles in range […]

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Power of Two

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it. Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your […]

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