Artisanship

Consumers who cultivate an appreciation for artisan quality seek out brands that are true to the original intent and deliver on a timeless sense of purpose.

Artisan Biscuits, now available at select Starbucks, may be a new company but they have been baking biscuits in Ashbourne, Derbyshire, for over 70 years. The original Ashbourne gingerbread recipe came into the family’s hands in the early 1800s from the French chef who invented it, and has been passed down from generation to generation ever since. Artisan Biscuits are “made with skill and care from quality ingredients”, offering bisuits made by “real people, not robots”.

Whether it’s based on craftsmanship, centuries old processes or the standard of quality of the ingredients, Artisanship delivers a singluar experience that consumers have shown they are willing to pay for. In pursuing the concept of Artisan, you need to ask yourself if an Artisan version of your product is relevant to your consumer, and will they attach value to it?