(Limited) Opportunity

In today’s fast-paced, highly networked world, the concept of “limited” can give you an edge.

Creating limited availability, location specific and not for everybody products gives your brand the opportunity to stay in front of consumers and capture their attention in new and novel ways. There is great business potential in positioning your brand at the right place and right time and putting your brand in the middle of the action. Plus, it’s fun for consumers to see their favorite brand do something new and different. It gives them another good reason to engage with your brand.

Brands like Absolut have utilized this concept with their City Series including Absolut New Orleans, Absolut LA and now Absolut Boston. Trendwatching has also noted the idea of “Limited Locations” in their current trend briefing with examples such as Burberry Blue Label and Le Labo City Exclusive fragrances.