My Way
How many people just cannot give up their ice cream for frozen yogurt? I mean, ice-cream offers more flavors and more customizability with companies like Cold Stone Creamery and Ben and Jerry’s right?
Wrong!
Yogurtland is now making yogurt more exciting for consumers. Consumers embrace the opportunity to express themselves through the brands they associate with and seek out more options. At Yogurtland you get to make your frozen yogurt treat the way you want it by mixing in nuts, fruits, cereals and candy. “You become the architect of your frozen yogurt creation”. Through customization, Yogurtland has made yogurt more interesting and created a connection with consumers. How can you update your category and allow consumers to make your brand theirs.
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Yogurt is becoming more consumer friendly. With Yoplait flavors at the grocery level and companies like Yogurtland and PinkBerry, healthier foods are adding taste and customizability to bring consumers in.
Healthy doesn’t have to taste bad or come in one variety!
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