Badge Appeal (for a limited time)
The ability to give your consumer choice and status, even if for a short time, is a sure win. Companies and websites like Rent to Roll and Bag Borrow or Steal give consumers a chance to have the status or badge appeal that they crave. Rent to Roll offers consumers the ability to rent custom, high dollar rims, while Bag Borrow or Steal gives woman the chance to “own” limited edition designer handbags without he financial sacrifice. Consumers embrace the opportunity to express themselves, show off new news and products or separate themselves from the mass market, even if its just for a short time.
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