Own One Thing
If you want your brand to stand out in the consumer’s mind, stake your reputation on one element, one ingredient or one compound and then tie it to a highly coveted benefit. In a world where specialization and focus can often be the driver to success, own an element and you can be on your way to owning a relationship that will be successful for years to come. POM did it with pomegranate and Lavanila Laboratories has done it with vanilla.
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Cool example of owning something, in this case, Vanilla. Funny few seconds into the video. Chewing gum and eyes darting around the room like you were casing the joint, reminded me a bookie I once knew in Jersey City. Paulie Pigeon Toe.
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