Going Green

More consumers are factoring the earth into their final buying decisions and looking to brands that are making the same commitment to the environment. Brands like CareMail at Staples and cleaning products like Clorox Greenworks are taking advantage of consumer’s buying behavior and demonstrating their commitment to the planet.

Doing right by the earth can be a competitive advantage for your brand if it is expressed in a powerful authentic way. Seventh Generation is a great example of a brand that was already doing the right thing -- not just jumping on the marketing bandwagon. Do you think consumers will notice them or think they are like everyone else?

As Going Green becomes less of an “extra” and more of a price of entry think about what your brand can do to clearly spell out what it’s made of and become more earth aware.