Pete Blackshaw on The Next Big Thing

Pete Blackshaw understands the power of the internet. He is co-founder of the 2004 Word-of-Mouth Marketing Association. He presently authors a bi-weekly column on digital marketing strategy for the ClickZ marketing network. He authors several work and personal blogs, including Hybridbuzz and parenting centered blog Dosbebes. On Facebook, Pete manages the Consumer Generated Media, Digital Cincinnati and Web 2.0 Dads groups. In 1999, Pete founded PlanetFeedback.com, one of the web’s longest running online consumer feedback services.

Here, on Extra Piece of Chicken, Pete talks about The Next Big Thing, Social CRM and connecting to your consumers through social media. By building smart databases and understanding your consumers channel preferences -- blogs, twitter, Facebook -- you can build deeper more meaningful and energetic relationships with your consumer.

Check out Pete’s bio to learn more about him and how to harness the power of digital marketing and its affect on your consumer.