Illicit Visit

As consumers become more willing to experiment in the products they buy, brands in the appropriate categories who push the boundaries will become more and more relevant.

As we posted in The Edge in November 2009, there continues to be an appeal in doing the unexpected and challenging social acceptability.

NARS cosmetics has been leading in the cosmetic world with products like Orgasm Blush and The Multiple. Did you ever think you would see condoms packaged with blush and lip gloss? While NARS is using their illicit appeal to get their point across, sales of the Safer Set benefits Amfar Programs to promote global safe sex education, other brands like Dior who has introduced Addict Lip Color and Victoria’s Secret with brands like Tease for Two, Rapture and Secret Moments are all daring consumers to put on a little bit of naughtiness.