Dirty Little Secrets

The amount of apologizing that is happening these days is not only mind-boggling but is getting somewhat tiresome. Consumers, already a bit apathetic and cynical about anything that’s free, are getting barraged by brands, and famous people, baring their souls. Ten to twenty years ago this would have been an impactful gesture but today it just feels like a tactic, you can almost hear the boardroom, “create something to get into the good graces of the consumer until we think of something else”.

- Taking 10% of salt out of popular kids meals

- Not serving softdrinks to under high school aged kids in third world countries

- Tiger trying to act right

How can companies call themselves out before being caught? This feels like it would mean more to consumers? If you are running a brand or company, think of your dirty little secrets, what are they? Is it worth addressing those shortcoming before getting eXposed?