Because I’m Worth It

We all have times when we feel stressed and under pressure to live our life and get things done. Consumers understand there are times when an extravagance (a little indulgence) is precisely what they need…at the airport.

Minute Suites, are meant to appeal to travelers who don’t have a membership at an airline club, parents with cranky children, businessmen and women wishing to get a head start on a presentation and sports fans who want to watch a game. Taking a tip from Asia and parts of Europe, Minute Suites offers travelers a private retreat to nap and relax. British-based Yotel modernized the mini-hotel concept in 2006 when it introduced its pod-hotels at London Gatwick and in 2008 IKEA offered fatigued Stockholm shoppers a similar form of respite by installing a Sovhotell (sleep hotel) in one of the city’s downtown shopping centers.

As people continue to rid themselves from the growing stresses of modern living and traveling, they will retreat to places of comfort and indulge themselves with products that are comforting and provide an escape. Give your consumers a feeling of comfort, satisfaction -- an easy and affordable indulgence -- because they’re worth it.