More consumers are factoring the earth into their final buying decisions and looking to brands that are making the same commitment to the environment. Brands like CareMail at Staples and cleaning products like Clorox Greenworks are taking advantage of consumer’s buying behavior and demonstrating their commitment to the planet.

Doing right by the earth can be [...]

Even a suggestion of freshness by your brand in today’s over processed world can give it a leg up on the competition and the added momentum it needs to get ahead. Bread and Butter in New York embraces the goodness of “fresh” not only with their tagline, Habits to be Made, but also with their [...]

Pete Blackshaw understands the power of the internet. He is co-founder of the 2004 Word-of-Mouth Marketing Association. He presently authors a bi-weekly column on digital marketing strategy for the ClickZ marketing network. He authors several work and personal blogs, including Hybridbuzz and parenting centered blog Dosbebes. On Facebook, Pete manages the Consumer Generated Media, Digital [...]

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it.

Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your consumer [...]