Airlines have always been a source of frustration for consumers. Now airlines like United, American and Southwest are introducing extra fees to customize your flight. American Airlines offers commuters the “Boarding and Flexibility Package” which gives you options like boarding early…for $9 to $19 based on routing. United Airlines offers similar options with their “Premier Line [...]

More consumers are factoring the earth into their final buying decisions and looking to brands that are making the same commitment to the environment. Brands like CareMail at Staples and cleaning products like Clorox Greenworks are taking advantage of consumer’s buying behavior and demonstrating their commitment to the planet.

Doing right by the earth can be [...]

Even a suggestion of freshness by your brand in today’s over processed world can give it a leg up on the competition and the added momentum it needs to get ahead. Bread and Butter in New York embraces the goodness of “fresh” not only with their tagline, Habits to be Made, but also with their [...]

Pete Blackshaw understands the power of the internet. He is co-founder of the 2004 Word-of-Mouth Marketing Association. He presently authors a bi-weekly column on digital marketing strategy for the ClickZ marketing network. He authors several work and personal blogs, including Hybridbuzz and parenting centered blog Dosbebes. On Facebook, Pete manages the Consumer Generated Media, Digital [...]

When consumers want something more from a brand one of the easiest and most cost-effective ways of delivering that desired benefit is to let another brand bring it.

Great branding does all the heavy lifting when you use the Power of Two. Your brand offers the fundamental benefit and your ‘guest brand’ offers something your consumer [...]

As consumers become more willing to experiment in the products they buy, brands in the appropriate categories who push the boundaries will become more and more relevant.

As we posted in The Edge in November 2009, there continues to be an appeal in doing the unexpected and challenging social acceptability.

NARS cosmetics has been leading in the [...]

The amount of apologizing that is happening these days is not only mind-boggling but is getting somewhat tiresome. Consumers, already a bit apathetic and cynical about anything that’s free, are getting barraged by brands, and famous people, baring their souls. Ten to twenty years ago this would have been an impactful gesture but today it [...]

We all have times when we feel stressed and under pressure to live our life and get things done. Consumers understand there are times when an extravagance (a little indulgence) is precisely what they need…at the airport.

Minute Suites, are meant to appeal to travelers who don’t have a membership at an airline club, parents with [...]

Take what is expected and familiar and turn it on its ear to speak directly to a discrete consumer need or improvisation to make your brand more relevant and add value in the eyes of the consumer. The ability to find the fun in an activity that usually isn’t, brings a heightened sense of joy [...]

Consumers who cultivate an appreciation for artisan quality seek out brands that are true to the original intent and deliver on a timeless sense of purpose.

Artisan Biscuits, now available at select Starbucks, may be a new company but they have been baking biscuits in Ashbourne, Derbyshire, for over 70 years. The original Ashbourne gingerbread [...]