Pliable Knowledge


Any piece of information is just that, a piece of information. It can be assembled with other pieces of information. Often these pieces fit well together, most of the time they don’t. In either case, we never throw away the pieces. No! Keep them because any piece of information can help build a new idea when it meets the right piece.

Let ideas live, serve them up, nurture them. It’s never necessary to kill them—ever. And it can be so gratifying to pay them off. Let your ideas live so you can revisit them. Say them out loud so other people can use them. Who gives a crap what others may be thinking! The idea of pliable knowledge says that your scrap heap of ideas forms a foundation that you or someone else can continuously build upon.

The surface of Stenocara Beetle armor-like shell is covered with bumps. The peak of each bump is smooth, like glass, and attracts water. The slopes of each bump, and the troughs in between, are covered with wax, which repels water, like Teflon.

As morning fog sweeps across the desert floor, the water sticks to the peaks of Stenocara’s bumps, eventually forming droplets. When the droplets become large and heavy enough, they roll down from the top of the peaks and are channeled to a spot on the beetle’s back that leads straight to its mouth. This water-collecting ability is critical to the beetle’s survival. There’s a piece of knowledge.

Cars were rusting before the 1990’s because water would rest in certain areas of the car, with no way to escape. The problem, how to get rid of the water.

Most car companies started using the beetle’s design in channeling water through and out of the cars. No more rust! Pliable Knowledge!



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