Try it, Like it
Consumers want the reassurance that an item suits their taste before they purchase it. Women specifically are more concerned with how a brand or item is for them. They have to know whether a pair of jeans “makes them look fat” or not. Clothing stores make this easier by providing a fitting room, but what about cosmetics?
Sephora, a beauty-retail company, allows their consumers to do the same by providing a myriad of ways to “try stuff on” Although most department stores already provide free tutorials on make up and sample perfumes for their consumers, Sephora takes this experiential space to another level. Additionally they created tiny handles for items like eyelashes that make it easier for consumers to fully visualize how these items will look on them.
Sephora knows that consumers are more likely to purchase products that they have personally tried and tested, they also mail three free samples of your choice in every online order.
How does your brand let consumers “try stuff on”?