Tide Rolls On
Tide has been an iconic, trusted brand for 60 years. Now, the power of the brand has lent itself to a new chain of franchises and a brilliant new way for Procter & Gamble to expand the Tide name.
Tide Dry Cleaners illustrates the power of a brand and its ability to expand into new channels. Its the same Tide you’ve trusted at home now blended with the service of a neighborhood dry cleaners. Not only do they make your clothes brighter, as their website puts it, they now make your day brighter.
How can your brand promise extend in to new channels?
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