Consumers are looking for brands that help them out in some way; brands that support what they are trying to do and empathizes with them, fighting the good fight. In a time when diabetes and obesity are at all time highs, giving people a way to eat a little bit healthier and look better naked [...]

Tide has been an iconic, trusted brand for 60 years. Now, the power of the brand has lent itself to a new chain of franchises and a brilliant new way for Procter & Gamble to expand the Tide name. Tide Dry Cleaners illustrates the power of a brand and its ability to expand into new [...]