Murder She Wrote

Consumer’s know when you’re selling them. Putting things on sale, making a direct attack on your competitor; consumers are getting tired of the same old approach and it doesn’t create a true relationship with the consumer. How can you take selling to a different level and really engage your consumer?

Instead of a typical jewelry sale, Stephen Webster created an in-store experience. With a Murder She Wrote theme Stephen Webster got people in to the store through an event with the primary purpose being engagement.

There was the appearance of foul play (a gentleman with a stiletto wound to the heart) and all sorts of clues. There were also several potential perpetrators (all attractive) that invited guests were asked to interview in order to discern who the culprit might be. It was fun, engaging and paid off the jewelry lines intent and sold quite a bit of jewelry, in that order.  The event said something about the Stephen Webster brand, it’s sense of humor and play.

What’s your brand saying at point of sale?