Krackie Kreme!

Krispy Kreme is of course known for their doughnuts and if I told you they sprinkled a little crack in them, you couldn’t argue with me—because they are SO delicious – well – They don’t.

They are also known for their decor which was standardized in the 1960s. Their green roof and red-glazed brick exterior are iconic but the centerpiece of each store is the large viewing window which reveals doughnuts in production.  

As consumers watch the doughnuts travel along an overhead conveyor belt, they become a part of the doughnut-making experience. It becomes more than a retail store; it becomes a destination, food theatre and an experience you can share with others. Take my word for it – even though it is an automated process, your doughnuts are fresh and amazing!

Is your business conducive to showing off? What’s your theatre?