Consumer’s know when you’re selling them. Putting things on sale, making a direct attack on your competitor; consumers are getting tired of the same old approach and it doesn’t create a true relationship with the consumer. How can you take selling to a different level and really engage your consumer? Instead of a typical jewelry [...]

Krispy Kreme is of course known for their doughnuts and if I told you they sprinkled a little crack in them, you couldn’t argue with me—because they are SO delicious – well – They don’t. They are also known for their decor which was standardized in the 1960s. Their green roof and red-glazed brick exterior [...]